Audio Advertising

Tune in with audio advertising by Centro.
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What is Audio Advertising?

Digital audio advertising uses voices and sounds to generate emotion. It’s the personal experience that allows listeners to use their imagination; to visualize themselves engaging with the product or service and apply it to their lives. Audio advertising gives advertisers the ability to customize, resonate with unique audiences, and inspire brand engagement.

Where do people encounter digital audio advertising?



30%

Desktop

30%

Mobile

00%

Smart Speaker

eMarketer, 2019

Audio Ad Types

Audio advertising offers a way for users to consume media as actively or passively as they please. Ads can be pure audio or can also have a companion ad as an added visual.

  • All sound; no visuals.
    Typically 15-, or 30-60 seconds
    in length with a voiceover.

  • Sound paired with a visual.
    Gives users a place to click to engage
    further with the brand/product.

Different audiences for audio advertising.

Reach Your Audience with Audio Advertising

Audio advertising formats offer marketers engaged listeners and a high share of voice, because users are served only one, non-skippable ad at a time.

Why Audio Advertising?

Audio ads help advertisers share their voice with audiences.
  • Audio advertising lifts purchase intent

    Lift Purchase Intent

    Create a deeper level of engagement by providing a personal audio experience that drives key advertising metrics.
  • Audio advertising reaches a unique audience

    Reach a Unique Audience

    Extend messaging to a growing audience of users that are highly focused on their selected content of choice, in-home and on-the-go.
  • Audio advertising tracks results quickly

    Track Results Quickly

    Analyze audio ad metrics daily and implement optimizations quickly and accurately.
  • Audio advertising decreases cost and time

    Decrease Cost & Time

    Reach target audiences at less cost, with fewer resources and production time, compared to other media types.
  • Audio Advertising enhances brand safety

    Enhance Brand Safety

    Access quality inventory, non-skippable ads, and in-app listening to diminish fraudulent activity.

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Advertise with Audio.

Keep target consumers engaged with audio advertising by Centro.



Audio Advertising with Centro

Bring digital audio into your team’s overall ad strategy seamlessly, with Basis by Centro. At Centro, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Audio advertising is always evolving and an intimate way to connect with audiences. Don’t miss out on this optimal avenue for awareness or response-oriented campaigns.

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