Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300%
Opportunity
When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small bump in store sales can represent a large chunk of revenue. When the company decided to launch a national digital campaign to drive off-line sales and in-store traffic, it turned to Centro.
The Challenges
Our solution had to meet three key challenges:
- Track in-store lift & sales
- Reach new & existing customers
- Report on multiple KPIs
The Solution
The Centro media services team took a strategic approach while leveraging our owned & operated tech, Basis to generate better outcomes. The team utilized several cross-platform partnerships to drive awareness, cultivate consideration, and close the loop from ad exposure to visit and purchase.
Campaign parameters included target audiences of existing plus “look-alike” customers as well as KPIs of positive Return-on-investment and an increased click-through rate.
We also created a custom dashboard to monitor, optimize, and show success in an easy-to-digest format.
The Results
The client now has the ability to place retargeting and sales pixels, which has further increased real-time sales optimization opportunities to leverage its online audience, drive customer purchase intent, and impact in-store revenue.
Campaign Performance
- 300% increase in in-store visits
- 1.54%: click-through rate
- $0.75: cost per click
