The Connected TV Guide

Does your digital video strategy reach audiences where they view video? Two years ago desktop and mobile devices dominated the market, but the rapid evolution of media, a global pandemic, and an insatiable need for more content resulted in the exponential growth of Connected TV (CTV). A product once predominantly used by younger generations is now widely utilized by audiences of all ages. Today, digital video advertising is a crucial piece to a complete marketing strategy—read our guide to learn more.

What you’ll learn:

• The ins and outs of Connected TV advertising.
• Connected TV advertising best practices and strategies.
• How Basis can help.