Comprehensive. Automated. Intelligent.

The only platform to unite automation with holistic media management. Basis unifies programmatic, search, social, direct, and advanced TV in a single interface, while providing marketers with robust business intelligence, automation tools, search and social integrations, and the #1-rated DSP.

Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns.

  • 2000+
    Private Marketplaces
  • #1 DSP
    Rated on G2 Crowd
  • $1B+
    in digital media activated in the last 3 years

Transform your business in 180 seconds.

See how marketers are leveraging automation to transform the way they approach media buying.
  • Plan

    Robust Inventory Directory

    Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts, making it the largest curated directory in the industry.

    Negotiation & Contract Management

    Seamlessly manage the entire vendor RFP process across all inventory types. From vendor negotiations and communications, to automated trafficking and execution of placements, with Basis you’ll simplify, error-proof, and automate the campaign planning process.
  • Buy

    #1 Rated Demand-Side Platform

    Plan, buy, and optimize your omni-channel campaign using the #1 rated DSP on G2 Crowd. Drive performance and unlock efficiencies with a Basis’ artificial intelligence engine. Learn more

    Direct Media Activation

    Access direct inventory across 11,000 publishers, and flawlessly implement media plans with insertion order and ad server capabilities. Create your media mix by planning, buying, and optimizing direct media side by side with programmatic, search, and social.
  • Analyze

    Universal Reporting & Analytics

    Leverage powerful ad server, Facebook, LinkedIn and AdWords integrations to manage your entire digital campaign’s performance. From creative to conversions, you’ll save time, optimize more efficiently, and reduce errors. Learn more

    Business Intelligence & Insights

    Dig into more than 180 unique data points across your business, clients, vendors or campaigns. Create custom reports using the most up-to-date and actionable information—Basis’ integrated business intelligence application allows you to slice and dice data any way you want it. Learn more
  • Streamline

    Collaboration & Messaging

    Improve team efficiency and collaboration with Basis’ comprehensive messaging center. A history of all internal and external correspondence is available at your fingertips within the app, along with access to all RFPs and IOs. Learn more

    Billing Facilitation

    Save time and money with real-time reporting that results in more accurate billings, easier financial reconciliations, and a faster way to close your books at the end of the month. Interested how Basis works with your billing system? Let's talk

Your Business Thrives with Basis

  • Grow Revenue

    Create better outcomes for your customers and their campaigns utilizing powerful artificial intelligence to drive performance.
  • Increase Transparency

    Gain a clearer view of where dollars are being spent across direct, RTB, search, and social to achieve more with your working media.
  • Improve Productivity

    Reduce errors and operate more efficiently utilizing Basis’ workflow automation, billing facilitation, and collaboration tools.
Dedicated to helping you succeed.

Training. Support. Education. Proactive performance-oriented account management. Centro’s Customer Success team combined with the Centro Institute’s thought leadership ensure the best performance from Basis.

Ready to bring your digital media investments under one roof?
Start a conversation about custom strategies and solutions for your campaigns.

Recommended Resources

Stay up-to-date with the latest and greatest trends and best practices with our free learning resources.
Learn how marketers are transforming their digital business.
Check out the Ad Perceptions Report to learn more.