"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology."
Read more from Centro's Tyler Kelly in Adweek.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...