How to Be the Best Ad Buyer (with Luke Lambert)
Whether you’re an ad buyer yourself or invested in the success of your company’s media buying, you’ve probably wondered how the best of the best invest their media dollars.
Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. He and the OMD team just secured the title of Top Global Media Agency according to a COMvergence 2019 report—so it’s clear that they’ve got some tried and true tricks up their sleeves!
Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.