Nov 20 2019 Episode 8 Podcast

Selling the American Dream (with James Schwartz)

Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers' memories, marketing a global real estate company is not without challenges. 
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AdTech Unfiltered

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  • About AdTech Unfiltered

    The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. Adtech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds. Tune in, as Centro’s senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry.

Podcast Archive

Episodes



Nov 20 2019 Episode 8 Podcast
Selling the American Dream (with James Schwartz)

Most Americans are already sold on the American dream—however, with the 2008 housing crash etched in most consumers' memories, marketing a global real estate company is not without challenges. 

Oct 23 2019 Episode 7 Podcast
Growth Hack Your Ad Career (with Anas Ghazi)

The advertising industry can be a battlefield when it comes to finding opportunities for career advancement. Roles are highly competitive—and progressing with speed can be a challenging task. 

Sep 20 2019 Episode 6 Podcast
Waves of Change for Location Data (with Lawrence Chan)

Location-based advertising has entered a new era. For years, advertisers focused on leveraging the most granular location data, often ignorant of how it was obtained. Today, however, the landscape has changed. 

Aug 21 2019 Episode 5 Podcast
How to Make Ads, an Experience (with Ira Maher)

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences...

Jul 24 2019 Episode 4 Podcast
Innovate or Die (with Rishad Tobaccowala)

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they...

Jun 20 2019 Episode 3 Podcast
Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars.

May 24 2019 Episode 2 Podcast
Under the Influence (with Dalyn Ward)

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns.

Apr 29 2019 Episode 1 Podcast
Inevitable Automation in Advertising (with Shawn Riegsecker)

Digital went from just a sliver of the media mix a decade ago, to a majority of ad spend today. This shift in the advertising industry’s focus can be largely...