A person clicks on a website.
Note a similar process applies to CTV, Audio and Native Channels
The website owner puts the ad impression up for auction via SSP*
*Supply-Side Platform
The advertisers offer bids for the impression through Basis DSP*
*Demand-Side Platform
The highest bidder wins the ad impression through the SSP
The ad is served on the website to the user.
The user clicks on the ad and converts!
Manage all digital media campaigns across mobile, video, display, audio, connected TV and native via Basis—a unified platform built to improve productivity, increase team collaboration and campaign performance.
Obtain clear insights to your media buying and ad spend. Basis’ performance-based bidding allows you to leverage different bidding models to monitor campaign key performance indicators (KPIs) and spend effectively.
Reach your ideal customer with sophisticated targeting. Basis’ robust inventory directory is the largest curated directory in the industry and spans across all channels and devices.
Choose between algorithmic or machine learning optimization tools to make smart decisions within Basis’ artificial intelligence engine.
Keep target consumers engaged with programmatic advertising by Centro.
Journey through the history of programmatic, real-time bidding, common acronyms, targeting, and inventory. Learn how a DSP works, dig into strategy and leave this free online course ‘Centro Certified’ today!
Programmatic advertising is a subset of media automation, made possible with Basis by Centro. Bring programmatic advertising into your team's ad strategy seamlessly. Refocus on strategy, manage all digital media campaigns out of a unified platform, obtain clear insights, and more! Centro's team of experts are here to help.
Learn more in the new Total Economic Impact™
study by Forrester Consulting.
