Vertical Viewpoint:
Conquering Challenges as a Challenger Brand

A Webinar Series from Centro Institute

Nearly every business was hit hard during the pandemic, and for challenger brands, this was no exception. How have the most successful of those businesses adapted over the last year, and what can brands do to optimize their advertising and business practices?

The Vertical Viewpoint webinar series will explore four unique industries: Retail, Healthcare, Finance, and Cannabis. Leveraging their own experience and Centro’s 20 years of success, our lineup of media experts will share how brands in these verticals can conquer challenges related not just to their competition, but their industries, evolving consumer behaviors, and the changing media landscape.

In each 30-minute webinar, we’ll explore:

  • • What new and accelerated industry trends exist
  • • How changes in customer behavior impact media planning
  • • Where challenger brands should invest in innovative advertising strategies
  • Part 1: Retail
    April 14th, 2021

    Featured Presenter: Page Kelley
    Register now
  • Part 2: Healthcare
    April 28th, 2021

    Featured Presenter: Laura Perritte
    Register now
  • Part 3: Finance
    May 12th, 2021

    Featured Presenter: April Weeks
    Register now
  • Part 4: Cannabis
    May 26th, 2021

    Featured Presenter: Emily Steele
    Register now

Get to know our Experts

  • Page Kelley
    Group VP, Client and Media Services, South

    Page is the Group Vice President, of Client & Media Services in the South, leading a team of Media Specialists across multiple offices. She is a seven year Centro veteran, and prior to joining Centro Page worked on the agency side in Chicago and Colorado. Her experience includes retail, CPG, outdoor industry and healthcare. Outside of work Page enjoys skiing, mountain biking, hiking and running around with her husband and pup.

  • Laura Perritte
    SVP, Client and Media Services

    As the SVP of Client and Media Services at Centro, Laura leads a team of over 140 digital media strategists across our offices in the US and Mexico. After spending 9 years on the agency side, Laura originally joined Centro in 2011 as an Account Manager for one of our first brand-side clients with an in-house media team. She has since lead Media Services for our Midwest Region, and re-joined Centro in 2018, after spending a year as VP of Media for SapientRazorfish. Laura’s experience includes leading media strategy and investment for brands across the Healthcare, QSR, CPG and Education categories.

  • April Weeks
    EVP, Media Services and Operations

    April Weeks has been partnering with Fortune 500 brands for 20+ years to develop omnichannel media investment strategies. Her team of 300+ media professionals assembles holistic solutions combining advertising technology, subject matter expertise and activation proficiency across all digital channels including mobile, programmatic, paid search and social, and CTV. April has been cited in industry outlets such as Adweek, eMarketer and MediaPost. A change-management leader, April has led Centro’s convergence of specialized capabilities, expertise and knowledge into one integrated team. She has served in leadership roles at IPG and Omnicom agencies. Accolades include the IPG Organic Growth Initiative Award and an Effie Award.

  • Emily Steele
    Group VP, Client and Media Services, West

    Emily is the Group Vice President, of Client & Media Services in the West and has been with Centro for 5 years and is based in Denver. Emily’s background began 15 years ago at MMGY – an international tourism and hospitality agency based in Kansas City, MO. She has since worked at Helzberg Diamonds executing paid email campaigns, and Booyah Online Advertising as an Account Director. Prior to joining Centro, Emily most recently worked at Trueffect, a 1st party ad server. When Emily isn’t working, she is spending time with her 2 daughters, and husband, running, skiing, biking, and attempted to keep her household organized.

Catch up with your Industry
Level up and review our most popular past webinars.