Brand managers, it’s 10 PM. Do you know where your ads are running? For many, the answer isn’t pretty. Last week, Digiday posted an article highlighting just how sloppy some of the biggest online ad networks and exchanges have become....
Analyst firm eMarketer recently interviewed Centro’s EVP of media services, Scott Neslund. Log on to www.emarketer.com (subscription required) and download the full report, “Reasons for the Rise in CPM Prices.”
The typical automotive customer is fickle and savvy… and older (I will address that latter point in a bit). Research firm Polk states that brand loyalty in the auto industry is about 48%, meaning that more than half of any...
Centro Adds Mobile and Tablet Inventory in Digital Ad Marketplace to Deliver Multi-Screen Solution; Expands Real-Time Bidding (RTB) Access to Major Agency Trading Desks and Demand-Side Platforms CHICAGO, IL – June 24, 2013 – Centro (www.centro.net), a provider of modern...
Twenty Leading Digital Advertising Companies Unite to Address Pixel Synching as First Order of Business NEW YORK–(BUSINESS WIRE)–Today marks the official launch of DigiTrust, the first non-profit, industry-wide collaborative organization that will build technology solutions that improve the digital experience...
Yes, “mobile” is no longer a thing of the future. It is here and it is prominent, but still struggles to get its share of the advertising dollars. According to an AdAge White Paper, consumers’ media consumption time on mobile...
The Internet has changed publishing forever—not just how people consume information, but also how marketers reach those consumers. Marketers can now build cross-web consumer profiles across sites and devices. And they can target those consumers on interests, purchases, actions, and...
In today’s increasingly fragmented media landscape, publishers with high-quality, journalistic content can only survive by protecting their inventory and user data. It doesn’t take a rocket scientist to understand that scarcer inventory begets better rates.
Digital is evolving with the progression of new screens, devices, and technologies. When Charles Darwin developed his theory of evolution, he coined the phrase “survival of the fittest.” In this competitive, digital media environment, evolution is best described by the...
Learn more in the new Total Economic Impact™
study by Forrester Consulting.
