Republished from the SiteScout blog Programmatic was a prevalent force in 2014, with 80 percent of the advertising industry — including advertisers, publishers and marketers — executing digital advertising programmatically throughout the year. That accounts for over three-fourths of the...
Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their knowledge about the industry. It used to be that ad agencies were the ultimate source of programmatic know-how. That’s not...
Republished from the SiteScout Blog At its recent Programmatic Summit in Los Angeles, the IAB highlighted 10 things people should really know about programmatic advertising. Here are some of the key takeaways. Programmatic is big and it’s getting bigger. Real-time...
Republished from the SiteScout blog. There’s no reason to be afraid of programmatic ad buying. Some buyers fear the transition towards automation will put their jobs in jeopardy. In fact, it’s actually enabling them to better focus on the more...
Republished from the SiteScout RTB Zeitgeist blog. Retargeting has become an essential modern marketing tactic. In a recent article for Marketing Land, SiteScout’s Ratko Vidakovic explains why: it increases the effectiveness of all other marketing endeavors, raising brand awareness and...
Republished from the SiteScout blog. People aren’t worried about being replaced by robots, and instead see tech as a time-saver. At least, that’s the prevailing opinion in the advertising industry. According to a recent AOL study, more than half (57%)...
Republished from the SiteScout Blog. Measurement matters in a programmatic buying environment. You can’t just import traditional measurement methods, though. The measurement must fit the workflow. In a programmatic buying environment, analytics has to be more accurate and stable than...
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Many analyst firms estimate that Real-Time Bidding (RTB – the ad buying process where bids are placed on impressions in the milliseconds before an ad space loads) will represent 20% of all digital display ad spend by the end of...
What’s the big deal with RTB and mobile these days? It’s a good time to get familiar since many major players in the mobile advertising space see it being the next big thing for 2013. A common analogy used to...
In case you missed it, here’s a great article by Tom Chavez, CEO of Krux and a strategic partner of Centro’s. In this recent AdExchanger.com column, “Charting the Path to Direct Sold RTB Advertising,” Tom delves into the perils of...
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