Research Shines Spotlight on Expectations of Programmatic, Views on Automation, and More; Webinar on November 20 Presents Key Highlights and Takeaways Chicago – Nov. 18, 2019 – Centro (https://www.centro.net), a global provider of advertising technology, announced the release of a...
Healy is an Accomplished Senior Executive for Fortune 50 and Private Equity-Backed Firms Chicago – November 7, 2019 – Centro (https://www.centro.net), a global provider of advertising technology, today announced Colleen Healy as chief financial officer. An accomplished leader, Healy...
Machine Learning Optimizations for Viewability, Cost-Per-Acquisition (CPA) and Video Completions Give Programmatic Advertisers Automated Targeting Across Digital Devices Chicago – Nov. 6, 2019 – Centro (https://www.centro.net), a global provider of advertising technology, announced the expansion of artificial intelligence (AI) decisioning...
Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management Protects Agencies’ Cash Flow by Accelerating the Reconciliation, Billing and Collections for Their Services Chicago – October 14, 2019 – Centro (https://www.centro.net), a global provider of advertising technology, announced...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should...
Basis Has Been the Top DSP for the Past Three Year Chicago – Oct. 7, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform...
McNab Joins Centro to Drive Agency Automation Across the UK Through Basis Platform Chicago – September 23, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced expansion in Europe with the addition of Andy McNab as country manager...
Major Latin American Agencies Choose Basis by Centro for Programmatic Advertising and Automation Chicago – September 23, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced continued growth in Latin America with the addition of Manuel Ramos Bernard...
The Internet—it’s the only place where new content appears constantly, social shares find their way around the globe in a matter of seconds and advertisements appear in front of the people most likely to pay attention to them. It seems...
Recent Episode Features Publicis Groupe Chief Growth Officer Rishad Tobaccowala Chicago – August 27, 2019 – Centro (www.centro.net), a global provider of advertising technology, released the latest episode of its monthly podcast, AdTech Unfiltered. The podcast dissects and discusses key...
Calculator is Based on Study Showing Risk-Adjusted $1.4 Million Benefit for Agencies Using Basis Chicago – August 14, 2019 – Centro (www.centro.net), a global provider of advertising technology, released an interactive model for advertisers and agencies to calculate the estimated...
Chicago – August 13, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced Publicis Media as a new user to power programmatic advertising in Latin America. Precision, a data-informed digital media trading practice under Publicis Media, will leverage...
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