Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Chicago – July 15, 2020 — Centro (https://www.centro.net), a global provider of advertising technology, today released a first-of-its-kind product to log and track campaign optimizations made on software-as-a-service...
I am sad and heartbroken at what is happening in our society, cities, and communities right now. I watched the brutal and unjustified killing of George Floyd this past week by a few corrupt police officers in Minneapolis, MN, in...
Brands and Agencies Gain Stronger Command of Campaigns by Using Centro’s Basis Platform Chicago – May 19, 2020 — Centro (https://www.centro.net), a global provider of advertising technology, today announced the release of new products and upgrades that help advertisers with...
Centro Expands Best in Class Programmatic Training to Include Free Virtual Courses Chicago, April 27, 2020 – AdExchanger Awards announced Centro as a finalist for overall best educational program in digital media. Simultaneously, Centro (www.centro.net), a global provider of advertising...
If programmatic advertising had an official fan squad, I imagine their cheers would sound something like this: “Programmatic is the best—CPMs beat all the rest!” With programmatic advertising, buying in the open auction is priced on a dynamic CPM (or...
There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to clear the air. Which brings us here—about to shed light on a few of the grey areas within the complex...
You need to get started using programmatic buying tools, but you’ve never done it before, and you don’t know where to begin. Join the club. I get it. It’s the same reason I haven’t learned to cook for myself yet....
“To better understand the challenge of attribution going forward, we asked a range of marketing and martech executives to comment on replacement solutions and alternatives. Their reactions and responses cluster around three big themes: the importance of first-party data and...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should...
Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).
CannaVu Operates Largest Curation of Cannabis Advertising Opportunities on Quality Publishers Chicago – Dec. 18, 2019 – Centro (https://www.centro.net), a global provider of advertising technology, announced an integration with CannaVu that scales and automates cannabis and CBD digital advertising to...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should...
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