Chicago – 13 de agosto de 2019 – Centro (www.centro.net), el proveedor global de tecnología publicitaria, anunció que Publicis Media será su nuevo usuario para impulsar la publicidad programática en América Latina. Precision, una división de Publicis Media de medios...
Chicago – Aug. 5, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced the appointment of David Gensler to SVP of client development. Gensler, having spent 20+ years in a senior leadership role in the media and technology...
Centro’s Basis Prevents Buying from Fraudulent and Questionable Ad Sellers Representing Mobile Applications Chicago – July 30, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced the enforcement of app-ads.txt in Centro’s programmatic ad platform, Basis. Basis now...
Can you believe the year is half over? Our team has accomplished a lot in the past six months to grow Basis into an even more comprehensive, automated, and intelligent solution for our clients. Read on to learn how these...
Integration of Centro’s Basis into FreeWheel’s Strata Platform Offers Agencies Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Both Traditional and Digital Media Chicago – July 17, 2019 – Centro (www.centro.net), a provider of enterprise-class software for digital...
Agencies Receive Daily LinkedIn Ad Delivery Data Formatted to Match Overall Campaign Reporting Structure; Integration Reduces Time Required to Unify Reports From Different Vendors Chicago – July 9, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced an...
Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence CHICAGO, June 28, 2019 — Centro (www.centro.net), a global provider of advertising technology, announced an agreement with the...
Research Framework Calculates Risk-Adjusted $1.4 Million Benefit for Agencies on Centro’s Platform Chicago – June 18, 2019 – Centro (www.centro.net), a global provider of advertising technology, today revealed the results of an independently researched study, which shows advertisers recognize significant...
Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences Chicago – June 12, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced the launch of universal pixel on its comprehensive platform, Basis. Universal pixel...
Basis Retains Top Spot Among Programmatic Advertising Platforms for More Than Two Years; Emerges as a Leader in Video Advertising and Cross-Channel Advertising Categories Chicago – June 6, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced that...
Report from Centro Showcases Digital Advertising Strategies Used by Political Marketers Washington, DC – June 4, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced a report revealing the significant use of programmatic advertising during the 2018 U.S....
Q1 Year-over-Year Self-Serve Ad Spend Grew 264%; Driven By Agencies Automating Programmatic Buying, Media Workflow, and BI Chicago – June 3, 2019 – Centro (www.centro.net), a global provider of advertising technology, announced that more than 200 enterprise customers have signed...
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