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Sep 14 2021 Press Release

Centro Adds Toby McKenna as SVP of Client Development and Lee Chow as VP of Product Strategy

New Executives Bring Decades of Experience to Help Centro Drive Technology Development, Vision and Market Adoption of its Basis Enterprise Automation Platform for Marketers Chicago – September 14, 2021 — Centro (https://www.centro.net), a global provider of enterprise automation technology, today...

Aug 24 2021 Press Release

Centro Adds Seasoned Advertising Leader Lois Castillo as Head of Diversity, Equity and Inclusion

Helps Evolve Centro’s Workplace Culture and Engage Employees to Foster Inclusion, Representation, and Equity in Digital Media Industry Chicago – August 24, 2021 — Centro (https://www.centro.net), a global provider of enterprise automation technology, today announced the addition of Lois Castillo...

Centro
Jul 28 2021 Press Release

Independent Study Shows Advertisers Achieve 48% ROI Through Automation on Basis Platform

Research Framework Calculates Risk-Adjusted $5.4 Million Net Present Value of Benefits Generated When Brands Use Basis by Centro Chicago – July 29, 2021 — Centro (https://www.centro.net), a global provider of enterprise automation technology, today announced the results of an independently...

Jul 22 2021 Press Release

Minority of Building Products and Materials Manufacturers Review Marketing Strategies Quarterly

Research Sponsored by Point to Point, Centro, and the American Institute of Architects Showcases B2B Marketing Strategies of BPM Industry Chicago, July 22, 2021 – A new study examining manufacturers of building products and materials  reveal that less than 50%...

Jul 13 2021 Press Release

Basis by Centro is the First to Automate Contextual Category Recommendations for Marketers

Privacy-Compliant Cookieless Targeting Feature Powered by Peer39 Analyzes Campaign Audiences to Identify Best-Performing Contextual Categories  Chicago – July 13, 2021 — Centro (https://www.centro.net), a global provider of enterprise automation technology, today announced a first-of-its-kind cookieless targeting feature that automatically recommends...

Jul 8 2021 Press Release

AdExchanger Chooses Centro for Programmatic Power Players for Second Year in a Row

Definitive 2021 List Showcases Top Agencies and Strategic Partners Chicago, July 8, 2021 — Centro (www.centro.net), a global provider of enterprise automation technology, announced that it has been named a 2021 Programmatic Power Player by AdExchanger. AdExchanger is the premier...

Visualization of many different advertisements
Jul 7 2021 Blog

3 Questions about Native Advertising (with Jonathan Kim)

There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.

Apr 14 2021 Press Release

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions

Ad Spending Data from Centro Reveal Digital Media Strategies of Political Campaigns Washington, DC, April 14, 2021 – Centro (www.centro.net), a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising,...

Feb 24 2021 Press Release

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Chicago, February 24, 2021 – Centro (www.centro.net), a global provider of enterprise automation technology, announced the acquisition of QuanticMind (https://quanticmind.com), a developer of predictive advertising technology for digital channels....

Centro
Feb 11 2021 Press Release

Basis by Centro Integrates with AdsWizz for Programmatic Audio Advertising

Integration Provides Access to 200 Million Uniques Across AdsWizz Marketplace and Other Audio Publishers on the AdsWizz Platform Chicago, IL – February 11, 2021 – Centro (https://www.centro.net), a global provider of advertising technology, today announced an integration of its Basis...

Feb 2 2021 Press Release

Centro Expands Free Virtual Curriculum for Digital Advertising

Centro Certified On-Demand Education Gives Remote Professionals Mastery of Digital Ad Channels Chicago, February 2, 2021 – Centro (www.centro.net), a global provider of advertising technology, announced a free and expanded virtual curriculum for digital advertising—available through its Centro Certified learning...

Jan 19 2021 Press Release

Centro Adds Clayton Kossl as CFO; McClatchy’s Christian Hendricks Joins Board of Directors

Kossl’s Experience in Large Scale M&A and Funding Builds on Centro’s 2020 Business Momentum; Centro Promotes Executives in Technology Infrastructure, Product, Operations and Data Privacy Chicago, Jan. 19, 2021 — Centro (www.centro.net), a global provider of advertising technology, announced the...

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